Cari Guerin-Boyle’s realty group wanted a name and logo to set itself apart from the other groups under the Berkshire Hathaway HomeServices umbrella. The word “homefront” was chosen because this group’s realtors are always on the frontline for their clients. It also draws to mind the literal front yard of a home, which is appropriate imagery for a realty group that sells many homes in the suburbs. The color scheme was required to be the same as Berkshire Hathaway HomeService’s.